Problem
Why Care About Travel Planning
Travel planning stress is the very first thing that come into our minds even before we plan anything for a trip. Needing to use multiple tools to plan a trip (i.e. find housing & create a travel itinerary & comparing the costs). Ensuring that the activities the user is interested in are within reasonable distance from housing accommodations.
LUCRATIVE MARKET
travel spending in the US alone was about $97 billion in Dec 2022 (ustravel.org)
INCREASE MARKET POTENTIAL
with decline in the threat of COVID, there maybe a large increase in travel
TRAVELLER STRESS
Travel planning is stressful and can take an emotional toll on users
Solution
Our Solution (Core Functionality)
CONSOLIDATION — Combining multiple travel planning tools in one.
DOCUMENTS — A place for travellers to keep all of their travel plans and documents together.
INSPIRATION — Customized suggestions for travel plans.
User Research
User Flow
Early Design
Sketches & Low Fidelity Prototypes
Visual Design
Visual Design Inspiration
Link logo — to signify one of the major themes of the app which is consolidation.
Calming Blue color — for the stresses that come with the Travel experience and Orange as a complimentary color.
Symbols + words — to make content more accessible.
Rounded edges — to provide the users with an experience that feels friendly and safe.
Final Prototype
Mobile High Fidelity
Desktop
Desktop Software And Apple Watch!
THANK YOU FOR READING!